Over the years email marketing has evolved based on the wants, needs and actions of the audience. Companies were abusing their client base and spamming them with an overload of emails, and still today there is a huge amount of spam.
As a result various spam filters and controls have been adopted filtering out obvious spam emails, but at the same time placing some good emails into trash boxes. So it is important to check your trash and delete boxes once in a while to ensure no good emails have arrived there before you delete all the spam emails.
Now there has been a resurgence of email marketing and as long as you don’t overdo it then your clients will accept your emails Email1and1. Email can be an excellent form of communication and even the legal system accepts emails as legal documents these days. For my own business as a Travel Agency all our business can now be done through email… including ticketing. It’s much easier to communicate via email than by having to go into a Travel Agency each time you want to communicate on your travel plans.
With the increased focus on marketing channels such as digital marketing, marketers have started to look away from email as a useful marketing tool. There is a belief that while email marketing is a powerful marketing tool, it can be misused easily, and as a result, can damage the reputation of the business and derail the whole marketing campaign. While these concerns are true, the fact that email marketing is still one of the most effective marketing channels there is still holding true.
The advantages of email marketing are vast. First of all, there is simply no other marketing tool that allows marketers to deliver customized messages to specific audiences like email does. Emails are a very personal, and this is the reason why sending emails to people is known to make personal contact with them. Secondly, the costs of an email marketing campaign are virtually non-existent. When the costs are compared with the results an effective email marketing campaign can bring, these costs can be easily overlooked.
While email can be a very powerful marketing tool, marketers need to handle it with care. Therefore, below are some of the most effective tips for email marketing:
This is the closest to the concept of changing your email to reduce phishing. Most internet service providers typically offer a set number of free email addresses to use as part of their service package when you sign up. These are probably for each family member to have an email address. You can also get free email from providers like google and hotmail.
One strategy that can be adopted is what I call distributed email. Here you split up the people and organisations who can contact you by email into groups or categories. Then you set up a different email for yourself for each group you have identified. So if you do online banking you may want an email just for your bank account. Then another for your memberships, clubs etc, another for your online shopping accounts and another for your friends and/or family. You can even set one up for those occasions where you are required to give an email (under duress) but have no intention of receiving anything from them and/or see no value in receiving anything from them.
The concept to this is that the smaller the group you assign to each email the less that email gets used and the less exposure it has over the internet to be skimmed by robots for phishing purposes. A little bit of planning here can do wonders for how well this strategy will serve you. As the email addresses from your internet service provider are probably paid for you are more likely to receive support from your provider if something goes wrong. It makes sense therefore to use these emails for important contacts like your bank. It also means that your service provider will be actively monitoring traffic on their server for suspicious activity and be filtering traffic out if it starts causing problems. The less valuable contacts (such as the one you give out under duress) can be associated with public email providers that you are not paying for.