Promotional gifts companies that offer expert advise to all their clients are worth their weight in gold. By taking a few minutes to understand what each client wants to achieve with their promotional items, who they are targeting, and what budget they are working with can really help them to narrow down the selection process so they can offer clients relevant items that fit the purpose and fit the budget.
Promotional Items are a very powerful marketing tool if used correctly. Their are many business owners that say ‘Yes we have used promotional gifts before and they don’t work’ but this is when the promotional gift company they brought from haven’t asked the the question ‘What do you want 廣告筆 to achieve with these items?’ and have shown no interest in their clients business. So they reply with something like ‘We brought pens and we still have hundreds in the cupboard from 4 years ago’.
This isn’t their fault, it’s the promotional gifts company that sold them the products. They are advertising gifts so they need to be out their advertising your company. How many forms of advertising work when left in a cupboard or draw never to see the light of day? None that I know of.
You really need to use them well to expose your company to your target audience within your set budget. As many customers are repeat customers ordering regularly it shows that by helping them understand how to use the promotional items effectively they can add value to their businesses and create a very good impression on all that receive them.
You can use promotional items in many different ways by, using them to break the ice with companies that you would like to do business with, or by using them at trade shows or networking events to raise your profile (we have fun ways to do this, not just by giving everyone a free pen!), to market a new product or service to new and existing customers or even if you just want to reward loyal customers at Christmas time or Easter with a thank you gift.
Please remember that promotional gift houses can offer far more than just pens, mugs and coasters just ask them what your after and I am sure they will be able to help you.